The greatest category marketing event ever is not a commercial, billboard, viral video, or festival.

It's a religious holiday.

Today, Christianity (brand) is the largest religion (category) in the world. And the reason is because you don't have to be Christian to celebrate Christmas. The holiday is incredibly inclusive.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Which begs the question?

How can you hijack the holidays (or any other time of the year) through radical gift-giving to create a lightning strike of your own?

In this "mini-book" you will learn:

• Christmas Gift Marketing best practices, and how to turn the holiday into an event for your category's Superconsumers.
• Where corporate gifting goes wrong (and the legendary opportunity you have to empower employees, vendors, and partners with gifts that matter).
• The key to running holiday campaigns and promotions.
• How to educate your Superconsumers on how to become your greatest holiday evangelists.
• And more.

Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" is everything you need to know about how to make the most of your holiday marketing efforts and launch a lightning strike this Christmas.