“How do I get more listeners?”

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry.

This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better.

The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

You’ve been told that you need to be passionate about your topic. That’s true, of course. But it won’t guarantee you an audience. No one deserves an audience, but you can earn one—a body of humans who look forward to your show, week after week, and make it a regular part of their lives.

Ultimately, every podcaster is producing an entertainment, a diversion in a universe full of diversions. In such a universe, the listener is in complete control. You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast into a show, a thing people care about enough to tell somebody else about.

It’s that last bit that really matters. In The Audience is Listening, Tom Webster will show you how to do it.