Hello, and welcome to The Art of Home Staging! Here, you will be taken on a comprehensive walkthrough of every “stage of staging” in preparation of putting your home on the market. Home staging is, in fact, an art form. Every element of the staging process works together synergistically to create the perfect aesthetic for you and your beautiful house. Staging, though, is definitely not art for art’s sake; it has a specific, important function in the home-selling process and must be done with careful consideration of many factors.

Your staging effort is a business proposition, make no mistake about it! Sure, you are going to be taking magnificent photos that likely could serve as their own forms of decoration one day, but the true motivation for staging a home is to make your house appear more attractive to a potential buyer. As such, we are going to treat staging as much like a science as an artform.

In this book, we are going to meticulously analyze the location, placement, and arrangement of each piece of furniture; the best ways to attract attention to all the right places; and everything from color schemes to staging taboos. We are also going to spend quite a bit of time talking about what not to do, in addition to all the great tips and tricks for effective staging.

So, let us get underway. We will start with the basics and begin building our staged home from the bottom up.