The Antihero Advantage
Become the Leader You're Meant to Be
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期間限定:2026年10月19日(日本時間)に終了
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Brett Bartholomew
If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough.
The Antihero Advantage gives you permission to throw conventional leadership wisdom out the window, trust your instincts, and stop performing for approval or to meet some unrealistic standard. Instead, you’ll learn how to transform your flaws, fears, and doubts into tactical advantages.
Bestselling author, communication strategist, and founder of Art of Coaching Brett Bartholomew tells it straight: You become a more effective leader when you learn how to channel your darker impulses with awareness, discipline, and strategy.
Because real change rarely comes from playing it safe or trying to fit a mold. Sometimes you have to be willing to be a misfit — an antihero. That means breaking a few rules, accepting that not everyone will like you, and developing the tools needed to handle difficult people and to face conflict in ways that drive progress.
Modern leadership demands social agility, power fluency, and adaptability. The Antihero Advantage gives you the tools to operate in complex, morally gray environments without losing yourself in the process.
Stop seeking approval. Stop waiting for certainty. Stop doubting yourself.
Only then will you become the leader you were meant to be.
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批評家のレビュー
“If you plan to lead, build, or create anything worthwhile—you’ll face Resistance. This book helps you prepare for that fight.”
— Steven Pressfield, bestselling author of Gates of Fire and The War of Art
“You can’t manage others if you can’t manage yourself. And if you are in denial about your dark side, you definitely can’t manage it, let alone channel it for good. The Antihero Advantage will help you get real about what it takes to be your best self so that you can lead others.”
— Kim Scott, author of Radical Candor and Radical Respect
“With this book, Bartholomew has done current and prospective leaders the significant favor of puncturing the traditional wisdom of what it takes to be successful at the undertaking. He shows how optimal leadership requires more than the conventional oversimplified, surface-level prescriptions. More than that, he offers a detailed playbook that reflects the nuanced nature of the leadership process and offers insightful ways to overcome its real-world complexities. The book constitutes a definite step up for the field.”
— Robert Cialdini, author of Influence and Pre-Suasion
“The Antihero Advantage rejects polished leadership clichés in favor of a more honest truth: Effective leadership is messy, contextual, and rarely comes with a clear right answer. Brett Bartholomew shows how embracing our contradictions, understanding power, and adapting our communication can help us lead without losing ourselves. Practical, provocative, and refreshingly candid, this is a guide for anyone ready to stop performing leadership and start practicing it.”
— Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief
“Brett is the rare psychologically-minded person who tests the best evidence-based science on people performing at the highest levels of sport, business, and life. This book is the manual for everyone who wants to go past the basics, the ones who seek to move beyond just feeling happier and want to operate at the edge of what’s possible. Read it and be exceptional.”
— Dr. Todd B. Kashdan, professor of psychology at George Mason University and author of The Upside of Your Dark Side and The Art of Insubordination
“In my experience leading soldiers in complex environments, I learned that leadership rarely fits the heroic narratives we often tell ourselves. Brett Bartholomew’s The Antihero Advantage speaks to that reality. By exploring the human side of leadership—conflict, ego, influence, and adaptation—he offers a candid and practical perspective for anyone tasked with leading in a world where the answers are rarely simple.”
— General Stanley McChrystal, US Army, retired, and founder and CEO of the McChrystal Group
— Steven Pressfield, bestselling author of Gates of Fire and The War of Art
“You can’t manage others if you can’t manage yourself. And if you are in denial about your dark side, you definitely can’t manage it, let alone channel it for good. The Antihero Advantage will help you get real about what it takes to be your best self so that you can lead others.”
— Kim Scott, author of Radical Candor and Radical Respect
“With this book, Bartholomew has done current and prospective leaders the significant favor of puncturing the traditional wisdom of what it takes to be successful at the undertaking. He shows how optimal leadership requires more than the conventional oversimplified, surface-level prescriptions. More than that, he offers a detailed playbook that reflects the nuanced nature of the leadership process and offers insightful ways to overcome its real-world complexities. The book constitutes a definite step up for the field.”
— Robert Cialdini, author of Influence and Pre-Suasion
“The Antihero Advantage rejects polished leadership clichés in favor of a more honest truth: Effective leadership is messy, contextual, and rarely comes with a clear right answer. Brett Bartholomew shows how embracing our contradictions, understanding power, and adapting our communication can help us lead without losing ourselves. Practical, provocative, and refreshingly candid, this is a guide for anyone ready to stop performing leadership and start practicing it.”
— Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief
“Brett is the rare psychologically-minded person who tests the best evidence-based science on people performing at the highest levels of sport, business, and life. This book is the manual for everyone who wants to go past the basics, the ones who seek to move beyond just feeling happier and want to operate at the edge of what’s possible. Read it and be exceptional.”
— Dr. Todd B. Kashdan, professor of psychology at George Mason University and author of The Upside of Your Dark Side and The Art of Insubordination
“In my experience leading soldiers in complex environments, I learned that leadership rarely fits the heroic narratives we often tell ourselves. Brett Bartholomew’s The Antihero Advantage speaks to that reality. By exploring the human side of leadership—conflict, ego, influence, and adaptation—he offers a candid and practical perspective for anyone tasked with leading in a world where the answers are rarely simple.”
— General Stanley McChrystal, US Army, retired, and founder and CEO of the McChrystal Group
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