"I started to see that The 50% Rule was the thread, and best-kept secret, that connects some of the most successful people, products, and companies in the world." -Erin Hatzikostas

Discover the power of half with this innovative new approach to authenticity and success.

In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her and so many others go from underdog status to unmatched success in career and daily life. The 50% Rule is a simple compromise: Do things half-normal, half-you--and work half as hard--for amazing results that are grounded in your authentic strengths.

In a guide that weaves together actionable advice, compelling research, and dynamic storytelling (with a sprinkle of salty language), you'll learn how to stop 100%ing your problems and start approaching them with the ease of 50%.

The 50% Rule is your loving kick in the pants to:

• Mix old ideas with new ones and embrace all your weirdness to achieve innovation that feels true to you.
• Do away with binary thinking for problem-solving that addresses your needs and others'.
• Take what you need and nothing else from your friends, coworkers, and family's advice.
• Go off the beaten path and have adventures to find unexpected solutions to personal, business, and creative challenges.

Whether you're applying The 50% Rule to the novel you're writing, the product you're launching, or even how you dress, Hatzikostas shows you how The Rule will liberate you from life's mini hurdles and launch you to new heights.