You have a great start-up idea. You decide to take the plunge and start your own company. You find like-minded friends who come together, and you start building the company. You realize you need money, loads of it, to pursue your dream. You decide to raise funds and do it successfully immediately.

In a perfect world where things fell into place when we wished, this would be a possibility. However, we live in a world that is far from perfect and is highly competitive. In 2017 alone, more than 11,000 start-ups received funding amounting to $164 billion (as per CB Insights and PricewaterhouseCoopers). Sounds heartening? It isn’t! Globally only 11,042 start-ups received funding. Why did the thousands of start-ups which had been launched in the last few years not succeed in raising funds?

This audiobook is written for startup founders to prepare them for successful fund raising for their company. From working on the core components of the startup to preparation of right documents and pitching to the investors, this audiobook covers all key aspects of fund raising. Atal Malviya, the founder of Spark10 has built and exited VC funded companies and has also helped hundreds of startups in raising investment globally. Spark10 has worked with investors and founders closely to fill the gaps and induct the most promising startups into its accelerator program while providing opportunities to savvy investors.

This audiobook is written by investors who see hundreds of deals on a regular basis and follow the same core pattern before taking a call - this audiobook is the summary of that core pattern and components that investors look for, before making an investment decision. The audiobook also talks about right and wrong investors and how founders must be wary while choosing their future investor partners. In this audiobook, founders will also find links to useful resources such as sample pitch deck, sample cash flow statements, and business plan structure that is usually shared with Spark10 companies joining the accelerator.