At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage start-ups as they emerge, grow, and change the world!

Written and narrated by Chris Matthews, Silicon Valley-based marketing and brand consultant.

“If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.” (Andra Keay, managing director of Silicon Valley Robotics, IEEE Entrepreneurship vice chair, 2023)

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough.

Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Key topics include how to design and build your first marketing team, mastering product demos, positioning and category building, building customer-centric go-to-market models, collaboration tactics, and enabling successful collaboration during periods of rapid growth. It doesn’t stop there either, as Matthews takes the time to show how it all links together to build the foundations for a cohesive brand.

Matthews' clear, engaging narrative, combined with actionable advice, transforms this audiobook into a unique and relevant resource for early-stage start-up founders, investors, and marketers.

Ready to unlock the early-stage marketing secrets that will set your stealth start-up on the path to success? Start listening to Start Telling People today!