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批評家のレビュー

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)

あらすじ・解説

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.
©2008 Harry Beckwith (P)2008 Hachette Audio

同じ著者・ナレーターの作品

Selling the Invisibleに寄せられたリスナーの声

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並べ替え:
絞り込み:
  • 総合評価
    4 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Eric C. Fusco
  • 2018/10/08

Solid Foundation

A great overview of the fundamentals of marketing. If you are thinking about starting a business give it a listen. Good ideas presented clearly.

I’m a professional marketer for 20 years. Gave this a listen while cleaning my kitchen and it gave me six solid ideas for a few campaigns I am working on.

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Nealie
  • 2019/12/25

Doesn’t follow the book

If you’re looking to listen and follow along with the book, that isn’t going to happen. Don’t waste your money.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • barry bonaventure rachid
  • 2018/01/25

help prevent early mistakes

great tips and tricks I would gladly apply .short and insightful reading. .. .. i

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • 匿名
  • 2018/08/17

Great book and great performer

Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Walter L Crosby
  • 2018/08/08

a must read for anyone

anyone in business CEO, Sales, Customer Success, everyone who is customer facing should read this text

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Chris
  • 2018/04/09

Amazing

This is one of the most underrated books I’ve ever read in my entire life!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Bryan Nelson
  • 2018/01/11

amazing ideas

great ideas to implement immediately. it made me excited to get out of bed and get to work for the first time in a long time.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Michael Richardson
  • 2016/06/17

If you think you may be interested LISTEN TO IT!

A lot had been said over the years on why businesses fail. This book spells it out plainly.

  • 総合評価
    4 out of 5 stars
  • Will Coetsee
  • 2009/08/28

Wonderful Introduction to Services Marketing

'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!

  • 総合評価
    3 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • Mach
  • 2015/06/24

Basic information, good but not worth much money

It was a book of opinions and very very short. I don't feel that it was worth the price.

並べ替え:
絞り込み:
  • 総合評価
    4 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • S Kay
  • 2020/10/19

Interesting

Really useful stuff here and shared it with my company and specifically our marketing guys

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Andrew
  • 2020/04/08

Short but useful

Short book but useful and not repetitive; would recommend for a short soundbite type book for service industry

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Omegara
  • 2016/10/06

One of the Best Audio Books I have acquired

It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Liam
  • 2015/08/06

Really enjoyed

This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

  • 総合評価
    5 out of 5 stars
  • Barry
  • 2013/01/03

Brillaint advice expertly delivered

I have listened to this three times since I bought it. Each time I learn something. I have today purchased Mr Beckworth's other books so impressed am I by his common sense, jargon-free explanations and general approach which is instantly applicable. BTW the narrator does a fine job of presenting the material too.

  • 総合評価
    3 out of 5 stars
  • Monica
  • 2010/11/13

simple to the point

I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content

  • 総合評価
    5 out of 5 stars
  • Gary
  • 2010/03/03

Awesome

I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

  • 総合評価
    5 out of 5 stars
  • Fcggbn
  • 2010/02/03

Well worth it

Been selling solutions for years, this really helped me put an effective thought process together.

並べ替え:
絞り込み:
  • 総合評価
    2 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Xcite Audaso
  • 2019/10/14

Very short and confusing

This audible version is very short version of the original book. I found the original book is excellent but this version skips so many parts and sections that sometimes it hard to understand.