In this convoluted world that we're living in, SEO is ever-evolving and far-reaching. Marketing has become a highly-specified skill that only select individuals seem to harness.

Today, if you don't understand the components necessary for driving your company's presence using search engine optimization then you're shooting yourself in the foot. The concepts and principles taught in this audiobook are absolutely necessary if you're trying to launch or grow your business on the Web.

This is the third installment of courses available for the popular SEO University series. This course builds upon the content and knowledge contained in the past two courses, where we introduced the fundamental principles through SEO Fundamentals, and the strategies involved in, SEO Strategies & Tactics.

This course contains crucial marketing information for new and existing businesses that are trying to build a presence on the Web. Here's what we cover in this course:

• The marketing fundamentals of business SEO
• Optimizing your site for a targeted local SEO approach
• Understanding content marketing for business
• Building a sales funnel with opt-in incentives
• Email marketing campaign basic concepts and approaches
• Building trust through online reviews
• Local business listing resources
• And much more....