Fashion has always been about expressing oneself, but now it's also about making an impact.

The fashion industry is changing dramatically, affecting everything from the materials used to make our clothes to how they are made, sold, bought, and discarded. Reinventing Fashion examines the emergence of sustainable fashion and shows how the conventional fashion system is being challenged by eco-aware companies, cutting-edge textiles, and more knowledgeable consumers.

By examining the social and environmental effects of traditional clothes production and showcasing the concepts, options, and innovations that are opening up new possibilities, this book takes you behind the scenes of the shift toward a more ethical fashion sector.

Inside, you'll find:

• Fast fashion's negative effects on the environment and society
• How ethical and sustainable fashion firms are altering business methods
• The development of novel materials and eco-friendly textiles
• Why production, supply chains, and openness are important
• The increasing impact of ethical shoppers on fashion brands
• How purchasing choices can promote more conscientious manufacturing

Reinventing Fashion is an approachable look at one of the most significant changes occurring in the fashion business, regardless of whether you're a fashion enthusiast, ethical consumer, entrepreneur, designer, supporter of sustainability, or just interested in the origins of the clothing you wear.

Every decision made today, from the materials used by brands to the goods that people buy, has the potential to impact the direction of fashion in the future.