Reach is about making human connections. About going for inspirational goals. And about the critical importance of mentorship - received and given. It is the story of finding and following strong role models. It is the story of setting and reaching goals beyond what you thought possible. It is the story of paying it forward and inspiring the next generation of leaders. It is a road map for success in franchising or any other line of business and in life. It is about making human connections through mentorship and about going for inspirational goals.

For nearly 30 years, entrepreneur John Rotche has led teams focused on accelerating value for brands by leveraging proven franchising systems with best-in-class support. Reach highlights Rotche’s lessons learned from his mentors including famed and former University of Michigan football coach Bo Schembechler and franchising legends - Domino’s founder Tom Monaghan and Service Brands International's founder David McKinnon. He also provides specific tactics to find and follow strong role models, set and reach goals beyond what seems possible, and inspire the next generation of leaders.

“This book isn’t just the story of my career,” said Rotche. “It’s a road map for success in franchising or any other line of business - and in life.”

After listening to Reach, you will understand the importance of mentors and how others can help you excel in your career and in life. Everyone (yes, you) can share your talents and strengths to help others succeed. Overthinking can lead to underachieving - don’t focus on the risks. Focus, instead, on the possibilities. You can’t do it all, so just do what you do best.