Priced to Win
The Sales Leader's Framework for Closing Deals Without Caving on Price
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。プレミアム会員登録で、非会員価格の30％OFFで予約注文できます。聴けるのは配信日からとなります。
Priced to Win
￥2,060で今すぐ予約注文する
-
ナレーター：
-
Gary Tiedemann
Stop losing margin to unnecessary discounts with a structured pricing defense framework
In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former president of global sales and marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions.
At the core of the book is the proprietary 4Q Framework―Gain, Retain, Grow, Re-engage―which reframes discount requests through the lens of relationship stage and strategic context. Listeners gain eight psychologically grounded countermeasures to price pressure, real-world scripts, decision frameworks, and a leadership blueprint for building a no-discount culture from the ground up.
Listeners will also discover:
- Why most price pressure stems from psychological discomfort and misaligned incentives rather than genuine market forces
- How to diagnose buyer uncertainty and respond with the appropriate countermeasure for each specific relationship stage
- Strategies for defending price in environments increasingly shaped by digital procurement tools and AI-driven buyer research