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  • Persuading People to Buy

  • Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
  • 著者： Marcia Yudkin
  • ナレーター： Marcia Yudkin
  • 再生時間： 2 時間 10 分

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Persuading People to Buy

著者： Marcia Yudkin
ナレーター： Marcia Yudkin
30日間の無料体験を試す

無料体験終了後は月額￥1,500。いつでも退会できます。

￥2,200 で購入

￥2,200 で購入

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批評家のレビュー

"In almost 20 years as a business and marketing columnist, I've yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkin's M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcia's years of wisdom is well worth the investment." (Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the Year)
"Marketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you." (Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing)

あらすじ・解説

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
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