On Purpose
The CEO's Guide to Marketing with Meaning
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
プレミアムプラン4か月 月額99円キャンペーン開催中。 聴き放題対象外タイトルです。Audibleプレミアムプラン登録で、非会員価格の30％OFFで購入できます。
On Purpose
￥2,630 で購入
-
ナレーター：
-
Pete Steege
-
著者：
-
Pete Steege
Marketing isn’t something you do, it’s part of who you are.
Many B2B CEOs carry a dark secret: their marketing is broken—and they don't know how to fix it. Pete Steege's groundbreaking book, On Purpose, offers an unexpected solution: Focus first on why you are marketing, and the results will follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their teams, and have more impact with less angst and effort.
Using this accessible and usable guide you will learn:
- What marketing can and can't do for your business.
- How much you should spend on marketing—and where.
- Which marketing tactics are right for your company.
- How doing less can actually deliver more results.
- Why your most powerful message isn't about you.
Steege shares his experience from three decades as a global marketing leader for innovative companies ranging from Silicon Valley startups to large corporations. On Purpose will change how you think about marketing—and help you and your business achieve your boldest goals.
©2022 Pete Steege (P)2022 Pete Steege