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あらすじ・解説

Penguin presents No Logo by Naomi Klein, read by Nicola Barber.

No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anticorporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe, a new generation has begun to battle consumerism with its own best weapons.    

In this provocative study, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labour, how teenage McDonald's workers are risking their jobs to join the Teamsters and how culture jammers utilise spray paint, computer hacking acumen and antipropagandist wordplay to undercut the slogans and meanings of billboard ads.

©2018 Naomi Klein (P)2018 Penguin Random House UK

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並べ替え:
絞り込み:
  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • guclu
  • 2019/03/15

Do not even think to listen

This is the worst audio book ever read by a person. I could only listen for four hours. The narrators voice is unclear and nerve racking . I can not make a comment on the book because I could not catch anything thanks to the narrative style..

並べ替え:
絞り込み:
  • 総合評価
    4 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Peter Wright
  • 2018/09/27

Great book. Well written. Well read.

This book works very well as an audiobook. It's well read and easy to follow. if you've been thinking about reading this book and don't know whether to read it with your ears or your eyes, then I highly recommend this version. Just get ready to enjoy the irony of getting your anti-corporation book from Amazon/Audible...

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Rad
  • 2021/01/20

No Logo

This is another piece of Naomi Klein in which she written extensively about corporations and how buyers and legal systems can make an impact on changing things to the better.

I live her style of writing and her honest approach.

  • 総合評価
    2 out of 5 stars
  • ナレーション
    2 out of 5 stars
  • ストーリー
    2 out of 5 stars
  • lindabc
  • 2021/01/09

Boring and out dated

Useful in so far as I feel asleep every time I listened to it.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Alan Montgomery
  • 2019/02/23

Great, informative book!

An eye opening look at how global corporations operate. I would recommend it very highly.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Amazon Customer
  • 2018/12/22

A must read! absolutely amazing!

A must read! absolutely amazing! still relevant after all this years. Very informative and heart breaking at some points.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • N. Cornforth
  • 2018/11/25

A non fiction classic and still as relevant now

A remarkably good insight into the world of brand building. Anyone serious about a carrier leading a business should read this and reject on their methods and measures of success

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Kirk Diggler
  • 2019/03/28

wow. utterly horrendous

firstly this book is too outdated, an up to date version is needed.
secondly the basics of the story is brand is everything. the end.

並べ替え:
絞り込み:
  • 総合評価
    2 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Anonymous User
  • 2019/05/31

Good read, bad reader.

Read as if it were a bedtime story or a Disney piece. Painful to the ears...

  • 総合評価
    4 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Alysha
  • 2019/02/17

good book annoying narration at times

narrator needs some equipment/editing to suppress the sharp intakes of breath every sentence. otherwise great

  • 総合評価
    3 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    2 out of 5 stars
  • Albert
  • 2020/11/26

Helpful to understand what lead to woke SJWs

This was helpful to understand what lead to woke SJWs becoming a further in the world. Like Marx, the author correctly identifies the problem but takes their own solutions for granted despite the empirical failure of those policies. The Fallacy of Good Intentions writ large.

Unfortunately today's left have gone off the deep end and now ignore their own past policies; they've reneged on both free speech and anti corporate positions, and now ignore the actions of their favoured corporations because it said their agenda - they've become the establishment and refuse to recognise it.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Hayley
  • 2018/09/25

Well researched and well written

A great journey through today's branded world - the good, the bad and the ugly. It is hard for the everyday person to know where our products originate and the conditions in which these goods are produced. We cannot hear this enough times. Our children need to know this in detail and start to think about others in the world of products. This book is an excellent introduction into how we can make a difference with our spending habits.

  • 総合評価
    4 out of 5 stars
  • ナレーション
    2 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Nicholas Mason
  • 2018/08/28

Good Principles , Overly Hyperbolic

Great story and enjoyed learning about how deep these big brands go, and what we can do.
Felt wrong choice of voice as she’s got an annoying pitch and away if annunciating. Book was a little bit OTT in some area which took away some credibility for me