This audiobook is read by the author, and the Apprentice's most feared interviewer, Mike Soutar.

Features an exclusive interview with Simon Squibb, founder of HelpBnk - an unconventional and TikTok viral entrepreneur on a mission to help millions launch their own businesses.

Everything you know about leadership is about to expire.

The rulebook most leaders rely on was written for a slower world that no longer exists.

Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away.

In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO, and the formidable interviewer from BBC’s The Apprentice.

These are the benchmarks Mike used to judge Britain’s most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses.

You’ll learn how to:
• Lose more arguments - and become stronger for it.
• Stop being everyone else’s problem solver.
• Design teams that don’t need you in every room.
• Stay on fire - without burning out.

No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time.

Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing.

Are you ready to be a leader others choose to follow?