The use of hypnosis has been proven as an effect tool to increase memory and recall, as well as improve study habits. Hypno Learning incorporates the subconscious mind’s affinity for imagery and its ability to utilize analogy. The listener is instructed to create an environment of focus and retention when studying or in class, and to effectively recall information when needed.

The “5Rs” creative visualization employs the use of an hypnotic trigger which have been shown to be an effective method for bringing forward positive suggestions while in a relaxed state. The trigger, in this case, is for the student to visualize five letter “Rs” in their mind either before receiving or recalling information. The five “Rs” triggers the subconscious mind to: Remember, Recall, Required, Records on Request.

The "Learning Channel" creates the analogy of the mind as a receiver, much like what one might find on a radio or television. The creative visualizations guides the listener through the process of tuning in the channel for learning and tuning out distractions and other concerns while studying, in class, doing homework or taking a test.

The use of these creative visualizations have shown an average increase of at least a grade point in academic scores and have been effectively used by children and adults, as well as doctors and lawyers studying for their boards.