He isn't too nice. He's running a trade he never told you about — and neither did she.

From Joseph W. South, author of the landmark Practical Female Psychology for the Practical Man, comes the deprogramming audiobook of the collection: Kill the Nice Guy — Stop Trading Power for Approval.

The nice guy isn't kind. He's paying. Every accommodation, every swallowed objection, every favour offered before it was asked for — each one is a small invoice submitted to a woman who never agreed to the terms and doesn't know she's being billed. Then the bill comes due as resentment, and he cannot understand why the woman he was so good to has lost interest in him.

This audiobook is about ending the trade. You'll learn the covert contract for what it is: an expectation you never spoke out loud, and the reason your effort keeps producing the opposite of what you wanted. You'll learn why assertiveness reads as safety to a woman while niceness reads as uncertainty. You'll learn to cure oneitis — the obsession with one woman that makes a man both miserable and unattractive, in that order. You'll learn why the safe friend is invisible, and how a man leaves that position instead of waiting to be promoted out of it.

None of it asks you to be cruel. It asks you to stop purchasing approval with the only thing you actually needed to keep.

Stop asking permission. Start leading.