The playbook for professionals who understand that effective communication is the key to success. This indispensable guide combines Richard's dual experience as an actor and the man behind the curtain for high-profile leaders across the globe. His tactics for the spoken word apply to every facet of the organization, from the ultra-concise elevator speech to the magnificent keynote address. He punctuates his lessons with anecdotes borrowed from sessions with clients like LinkedIn, Microsoft, and the Cleveland Clinic, and then provides exercises to help you inject key concepts into your own public speaking engagements.

Richard Butterfield and fellow actors-turned-communications coaches, Andrew Hurteau and Amy Wieczorek, narrate the book, bringing lively animation to the storytelling and musicality to the vocal concepts discussed as communication tactics. Follow Richard, Andrew, and Amy on a journey to discover and harness your own professional passion to compel others toward your vision. Along the way, learn to navigate obstacles with superbly-crafted messaging and well-structured presentations. Arrive at your performance destination polished from proper rehearsal and in charge of your space, with passion in your voice and the Power of Persuasion in your back pocket. It's showtime!