Increase Your Impact and Influence features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the huge clutter of chatter in today’s supercharged information age. And doing so can help others hear and respond to your message. As discussed, you can share your message for different purposes: to build your business and make more money; to promote a cause; to teach, inspire, and motivate others, or to get more leads for whatever you are doing.

The book describes the different formats you might use and how to best create and share your content on each format. These different formats include: 

• blogs and articles
• social media copy
• books
•  press releases and press kits
• website copy
• brochures and flyers
• PowerPoint presentations
• videos
• white papers
• speeches
• workshops, seminars, webinars, and teleseminars
• radio shows and podcasts
• online classes and courses
• coaching and consulting
• newsletters
• query letters to gain assistance or make sales
• scripts
• advertising and promotional copy

It concludes by discussing packaging and presenting your material and delegating and outsourcing your work.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.