How Stella Saved the Farm
A Tale About Making Innovation Happen
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How Stella Saved the Farm
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ナレーター：
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Ari Fliakos
このコンテンツについて
How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.
This story resonates in organizations of all types—public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.
The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.
The main characters in the story—Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea—are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.
It's a story that can be enjoyed by anyone. In How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
批評家のレビュー
“At first glance, I was skeptical. By the end, I was blown away. In a quick, fun read I found brilliant simplicity, capturing best practices for enabling and managing innovation. I continue to recommend Stella to executives seeking to turn new ideas into material business outcomes.” —Roy Rosin, former Vice President of Innovation, Intuit
“How Stella Saved the Farm was delightful to read. And, it sliced right through the complexities of innovation.” —Kathy O'Hara, Leadership and Organization Development Manager, AT&T Consumer IT
“Simple. Powerful. Memorable. This story resonates with our own experiences.” —Jonathan Hornby, Director, Worldwide Marketing, SAS Institute and author of Radical Action for Radical Times
“Lively characters and practical lessons.” —Abdul Halim bin Abdul Manaf, Product and Quality Program Manager, Freescale Semiconductor
“A wonderful story with terrific insights into innovation.” —Kristi Marsella, Vice President, Talent Management, E&J Gallo Winery
“Fantastic, practical, and business-minded read. Relevant for the business challenges of innovation, organizational renewal, and growth.” —Sipho Gumbi, Senior Organizational Development Consultant, MTN Group Management Services