The capacity to question is our greatest and yet least understood human asset. It’s why we’ve lasted as long as we have. In truth, we’d be dead without our ability to question. This is not how we typically think about questions. In fact, we don’t usually think about them at all – which is the problem.

While it’s often said we are a storytelling species, the deeper and more enabling truth is that we are a questioning species. Questions give life to our curiosity. They fuel our personal growth. We problem solve and innovate through them. They’re how we find meaning and come to grasp why we matter. This is a book about your vital capacity to question. It’s about coming to understand who you are while guiding you to arrive at something better still—for you and for us all. “Great Question” is your yield guide. It shows you how to master the art of the ask and empowers you to define, shape, and realize what you seek.

In important ways, this book is a first. It reveals the secrets of great questioning, no matter where it’s applied. Its groundbreaking research and intimate storytelling teach a kid-simple framework and show how to use it. This approach helps you understand how to get more of what you really want. Better yet and more importantly, it shows how we can achieve that collectively—and why we must. The lessons at the core of “Great Question” are nothing short of the key to thriving in a deeply uncertain world. They enable the fundamental mind shift we need to make, right now—not just in how we ask, but in how we adapt, achieve, and advance.