From Crisis to Clarity
A Proven Framework to Transform Your Business on the Brink
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From Crisis to Clarity
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Brandon J Peterson
When business partner John Ruhlin died unexpectedly, Gift⦁ology lost its public face—and 70 percent of its most profitable revenue—overnight.
Faced with that devastating choice, the author resolved to turn crisis into opportunity.
From Crisis to Clarity reveals the proven framework behind ten successful turnarounds—now applied in real time to the author's own company. Whether you're facing the "fire" of a sudden blow, the "slow leak" of slipping performance, the "broken mirror" of leadership conflict, or the "hamster wheel" of chronic underperformance, this book offers a clear roadmap to transformation.
Central to the methodology is the One Page Recovery Plan, which cuts through chaos to focus on what matters most: clear purpose, strategic priorities, financial fundamentals, and team essentials. Candid "Messy Moments" expose real setbacks, while practical "Marching Orders" guide immediate action. Leaders learn that mess is inevitable—and that embracing it unlocks growth.
Every organization will face crisis. The difference between mere survival and thriving transformation lies in how leaders respond. From Crisis to Clarity shows you how to make your greatest challenge your greatest opportunity.
©2025 Rod Neuenschwander (P)2026 Podium Audio