Experiences
The 7th Era of Marketing
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audibleプレミアムプラン登録で、非会員価格の30％OFFで購入できます。
Experiences
-
ナレーター：
-
Robert Rose
-
Carla Johnson
このコンテンツについて
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow's marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
©2015 Robert Rose and Carla Johnson (P)2016 Robert Rose and Carla Johnson