Yes. I’d cut more than 272 characters so you have a little safety margin and keep the SEO/AEO strength intact.

Use this tighter version: Bad hires are expensive. Weak hiring systems are even more expensive.

Dumb Tax: Find Your Why for Hiring is a practical guide for business owners, sales leaders, and hiring managers who want to recruit better people, build stronger sales teams, improve culture, and stop losing money to preventable hiring mistakes.

Drawing on more than 20 years of leadership and sales experience, Dustin Rhoades breaks down the real cost of hiring the wrong person and shows how poor recruiting, weak onboarding, unclear expectations, bad culture, and inconsistent leadership drain revenue, productivity, and profitability.

Listeners will learn how to identify the true cost of bad hires and turnover, recruit stronger salespeople and leaders, improve interviewing and onboarding, build a high-performance culture, and use real business data to expose hidden revenue leaks.

While the principles apply across industries, Dumb Tax is especially relevant for home remodeling, roofing, windows and doors, bath, HVAC, solar, outdoor living, and other home service businesses where the right salesperson or sales leader can materially impact close rate, revenue, customer experience, and profit.

The core idea is simple: Every preventable hiring mistake creates a Dumb Tax.

This book helps you find it, measure it, and stop paying it.

If you are a business owner, sales manager, recruiter, hiring manager, or executive trying to build a stronger sales organization, Find Your Why for Hiring gives you a practical framework for making better people decisions and building a more profitable business.