The vendor is dying, and frankly, it had a pretty good run. For years, buyers have been buried under polished pitches, fake personalization, empty "trusted advisor" language, strategic partner theater, automated follow-ups, and sellers who claim to care deeply right up until the contract is signed and the real work begins.

Buyers are not fools. They know when a seller is prepared and when they are winging it. They know when someone understands their business and when someone skimmed the website five minutes before the call. They know when "just checking in" really means "my CRM told me to bother you." They know the difference between a person who wants the deal and a person who wants the outcome to work.

This book is for sellers who are tired of sounding like every other vendor and want to become something rarer, more useful, and harder to fake. It is also for buyers who want a better way to separate the real ones from the pretenders.

Death of the Vendor is not another buttoned-up sales book full of sterile scripts, corporate buzzwords, and recycled advice wearing a clean shirt. It is a blunt, funny, field-tested guide from someone who has lived on both sides of the table as a CIO, CEO, advisor, seller, buyer, builder, board member, entrepreneur, and guy who knows that most corporate nonsense can be explained with a farm story if you wait long enough.

It will help sellers stop acting like vendors. It will help buyers stop rewarding vendor behavior. And, in the process, it may make business a little more honest, a little more human, and a hell of a lot more useful.