Sales doesn’t end with a great presentation. It ends when the customer says yes.

In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace.

• This is not theory.
• This is not outdated “pressure selling.”
• This is how top performers close consistently—ethically, confidently, and predictably.

Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment.

Inside, You’ll Discover:

• The psychology behind every buying decision—and how to align with it.
• How to recognize buying signals most salespeople miss
• The closing questions that naturally move prospects forward
• How to handle objections without resistance or pressure
• The difference between asking for the order and earning it
• Why most deals stall—and how to close them faster
• Modern closing strategies that work in face-to-face, phone, and virtual sales

Why This Book Is Different

Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application—real conversations, real objections, and real results in today’s market.

Together, they show you how to:

• Close more deals
• Increase average sale size
• Shorten sales cycles
• Build trust while increasing revenue

Who This Book Is For

• Sales professionals who want more consistent wins
• Business owners who sell their own products or services
• Entrepreneurs looking to convert more leads into revenue
• Sales leaders training teams to close at a higher level

The Bottom Line

If you can present, you can sell.

If you can sell, you can close—when you know how.

Close That Sale gives you the tools, language, and confidence to do exactly that.

Listen to it. Apply it. Close more deals.