Building a Thriving Practice on Your Own Terms
A Professional's Guide: Navigating Practice Success for the Modern Clinician
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Building a Thriving Practice on Your Own Terms
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Dr. Cary Yurkiw DC
You built the practice. Somewhere along the way, it started running you.
In Building a Thriving Practice on Your Own Terms, Dr. Cary Yurkiw makes the case that the loud, sell-hard, image-driven model of practice-building isn't just exhausting, it's the weaker business. Drawing on more than thirty years in practice and a rare view inside eighty-plus clinics as a locum, he shows you how to build something that lasts: a practice that attracts patients through who you are, what you teach, and how reliably you get people better. No fearmongering. No becoming someone you don't recognize. Just the quieter, more durable way to grow. Inside, you'll learn: the one philosophy every lasting practice is built on; how to lead without letting ego run the clinic; why honesty — even when it costs the sale — is your best growth engine; how to protect the one asset your practice can't replace (you); and a concrete 90
• day roadmap to put it all to work.
©2026 True North Practice Management Inc. (P)2026 True North Practice Management Inc.