Earn what you are worth, achieve breakthrough professional success, and layoff-proof your career.

While we do not choose the circumstances of birth, we have the power to choose our destiny by building a unique and compelling personal brand to enhance our value and change the trajectory of our success. We can choose to solve our problems and harsh conditions so they lose prominence and fade into the background. We can welcome others to join our circle of greatness so everyone can enjoy a better life. We do not have to look for greatness outside because we are already born unique. In a world of several billion people we are a supply of one! We must find the unique gifts we have inside, our likes and dislikes, things we can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden we cease to be a common flower and become the extraordinary and valuable flower that we are. That is what this book is about. Come with me on your journey to a lifetime of greatness!

Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? How do I grow my small business without spending a lot of money on ads? How can I be better at marketing and branding? How can I use social media for marketing and sales? How do I create multiple streams of income? How can I prepare for and survive layoffs? How should I negotiate salary? How do I prepare for job interviews? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it? If any of these questions are swirling in your mind, this book has your answers. You do not need to be perfect; you need to perfect your uniqueness. Greatness has no end. You can #RideTheRainbow forever!