The birth of America's shopping addiction. Why do you have to have the latest iPhone? Is it really that much better than the last model? How did we end up with 57 kinds of peanut butter? Who buys reduced-fat, super-chunk, peanut butter balls? What makes celebrities irresistible? Even when we want to look away, we just can't. How come "just say no" never works? Not with booze, not with drugs, and not with sex. How did we end up with so many subscriptions? Do you even know how many you have? When was the first "girl's night out"? And why can't guys dream up anything better than a sports bar? And worst of all: Why is there so much click-bait?!

What if I told you that the answer isn't greedy corporations or deceitful advertisers? It's not big tech, artificial intelligence, social media, or hidden algorithms either. The answers have been hiding in plain site for over 100 years. The desire to make our own choices is hardwired into our brains, but it was not until the Roaring 20s that the combination of mass production, mass finance, and mass marketing made choice-making the American drug of choice.

Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.