『Bootstrap Empire』のカバーアート

Bootstrap Empire

The Bala Blueprint for Building a $100M Brand from the Ground Up

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Bootstrap Empire

著者: Natalie Holloway
ナレーター: Natalie Holloway, Tanya Eby
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30日間の無料体験後は月額¥1500で自動更新します。いつでも退会できます。

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In Bootstrap Empire Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a five-way bidding war on the hit show Shark Tank. You'll also discover:

  • A comprehensive roadmap to growing your new company
  • Hands-on techniques for bootstrapping your business, with or without funding, and strategies for demolishing common obstacles to success
  • Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

This audiobook includes a bonus afterword not included in the print edition.

©2026 John Wiley & Sons
マネジメント・リーダーシップ リーダーシップ 事業開発・起業 女性のキャリア 新規ビジネス企業 起業家精神
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