Hey, y’all. Welcome to the South! Viral sensation and TikToker Landon Bryant (@LandonTalks) presents his tongue-in-cheek “anthropological dive” into the food, fashion, linguistics, culture, holidays, and traditions of the American South.

“Let’s discuss . . .” These two words began the viral sensation that is @LandonTalks led by the sharp-witted, down-home, Mississippi-born Landon Bryant. If there’s one thing Landon knows, it’s the South. His anthropological dissections of customs and traditions celebrating all things Southern are a mix of humor, history, and head nodding.

In his debut book, Landon discusses everything you've ever wanted to know about the South, including why they say the things they say, why they eat the things they eat, and what it really means when someone says, "Bless your heart." Every step of the way, Landon infuses his faux field guide with warmth, whimsy, nostalgia, and his trademark down-to-earth personality with equal measure humor and practical information. If you’ve ever wondered why Southerners are always clutchin’ their pearls or what their affinity is for pecan pie or peanuts and Coke, then this field guide is for you.

Learn all about Southern superstitions (think haint blue porches to bottle trees), critter guides (how to spot ’em and how to avoid ’em), to common Southern sayings (“might could” translates to a polite Southern “no”). Chapter by chapter, Landon uses his signature style to study the common Southerner through a voice-driven, heartwarming lens, all the while sending the same message of unity and come-as-you-are hospitality that has made him the indisputable Southern sweetheart of social media.