You have multiple motives behind purchasing the book. You may have created your own blog, you may be a small business owner, or maybe starting a new digital-marketing agency to help businesses improve their search rankings. The motive can be any, but you would agree that learning SEO basics forms the basis for any digital-marketing strategy.

If you are skilled with SEO techniques, you can improve your rankings, divert more traffic, and, thereby, improve your business. In this book, I will start with sharing the history of SEO and the various types of search engines used by the audience. We will learn about how Google became the main player in the search engines market.

I will then explain the various techniques one has to follow to set up an SEO account and the role of both on-page SEO and off-page in improving the search rankings. Then we will look into how providing relevant, credible, and recent content will help the audience and search engines to find your webpage.

I have also dedicated a section for small business owners on how they can use SEO to improve their business. Towards the end, we will look into the unethical practices that some SEO practitioners follow and can get penalized for their wrongdoings.

I hope you will enjoy listening to the book as much as I have enjoyed writing it.