Where does corporate hesitancy to speak up about environmental values actually come from?

In this episode, we sit down with Paul Hendricks, Executive Director of The Conservation Alliance, a coalition of more than 270 businesses, from outdoor brands to brewers to banks, that pool their money and their voices to protect wild places across North America. Paul knows the work from both sides of the table, spending eight years leading social and environmental impact at Patagonia, then building advocacy and philanthropic programs at Rivian, where he brought the company into the Alliance as a member before stepping in to lead it.

Neil and Paul get into why the outdoor economy rarely shows up on a balance sheet, even though it shows up on the balance sheets of every brand that depends on public lands.

Dive into the episode to hear Paul make the case that mission-driven companies talk too much about impact and not enough about economics, and explain why brands that go quiet on their values during a political moment pay for it later.

CONNECT WITH PAUL & THE CONSERVATION ALLIANCE

The Conservation Alliance: https://conservationalliance.com

Instagram: https://www.instagram.com/conservationalliance

LinkedIn: https://www.linkedin.com/company/the-conservation-alliance
Paul on LinkedIn:https://www.linkedin.com/in/paul-hendricks-14a8563/

MENTIONED IN THIS EPISODE:

Save Public Lands: https://www.savepubliclands.us

Cherry Republic:https://www.cherryrepublic.com

The River of Doubt by Candice Millard: https://www.penguinrandomhouse.com/books/114422/the-river-of-doubt-by-candice-millard/9780307575081/

Bonfire Burritos, Golden, CO.: https://bonfireburritos.com