『Small List, Real Engagement: Why Email Still Matters [E230]』のカバーアート

Small List, Real Engagement: Why Email Still Matters [E230]

Small List, Real Engagement: Why Email Still Matters [E230]

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概要
 Thanks to our Partner, AppFueledEmail marketing is dead? I hear that every year, and every year I disagree. The truth is, email is still one of the most effective ways to stay connected with your customers, build trust, and keep your auto repair shop top of mind. And the best part? You probably already have everything you need to start doing it.In this episode of the Auto Repair Marketing Podcast, Kim Walker sits down with two members of the Shop Marketing Pros team, Wendy Falgout and Izzy Szejk, to talk about what's really happening with email marketing in the auto repair industry. They share how shops are using simple monthly emails to educate customers, promote new services, build community relationships, and generate brand awareness without constantly pushing discounts or sales.You'll hear real examples from shops seeing open rates of 60% and 70%, why your email subject lines matter, how to reuse content you're already creating for social media and blogs, and why you might be paying for email marketing through your CRM without even realizing it.They also get into email marketing costs, A/B testing, video content, tracking open rates and click-through rates, and the importance of having someone on your team respond when customers reply to your emails.Here's something worth remembering: You don't have to create a ton of new content to make email marketing work. The things happening in your shop every single day are already great material. You just have to share them.So if you've been putting off email marketing because you think it's dead, too expensive, or too time-consuming, this conversation might change your mind.Listen now and find out how to make email marketing another foundational piece of your auto repair shop's marketing strategy.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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