Melissa Evers on Solving the $58 Trillion Water Crisis
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Melissa Evers on Solving the $58 Trillion Water Crisis
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On this episode of In the Arena, host Allyson Klein sits down with Melissa Evers, Head of Ecosystem and Co-founder of Kreneon, to unpack why the water crisis isn't a technology problem; it's a financial one.
Melissa draws on a career that spans wastewater engineering at ExxonMobil, finance and strategy, and years leading software and open-source initiatives at Intel to explain how Kreneon is building a digital market platform to commodify water, bringing the same price transparency that transformed oil and clean energy markets to the world's most essential resource. She and Allyson dig into what it takes to standardize water as a tradable asset, how virtual water purchase agreements can unlock bank financing instead of relying solely on equity, and why building trust across producers, regulators, and buyers is the key to scaling private investment into water infrastructure.