Claudine Cheever, Pinterest’s Chief Marketing Officer, joins Jon Evans to explain the company’s counter-positioning, its growth to 640 million monthly active users, and why trust, design and user experience remain central to the product.

Pinterest has built a very different kind of internet platform. Rather than competing for endless attention, it is designed around inspiration, intent and the things people want to do next.

They discuss how Pinterest is approaching AI, creators and commerce, why the platform offers brands a distinctive route to consumers, and what Claudine learned from Amazon about leading marketing in a tech business.

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Timestamps

00:00 - Start
00:51 - Claudine’s experience working at Amazon
04:17 - Challenges at Amazon
05:15 - Quick fire marketing hot takes
11:11 - Why Claudine joined Pinterest
11:41 - Pinterest’s intriguing counter-positioning
16:17 - How important is design and user experience to Pinterest
17:34 - Who actually uses Pinterest?
18:56 - What are the trending things right now?
20:57 - The role of the creator on Pinterest
22:14 - How AI has been impacting Pinterest
23:59 - Growing to 640 million Monthly Active Users
25:43 - How Pinterest are driving growth (11 consecutive quarters)
26:31 - How to establish trust in your brand?
27:45 - How Pinterest fuels e-commerce
30:17 - How CMOs should spend the first 90 days at a new brand
31:36 - The secret to being a great tech CMO
32:45 - 3 tips to educate your company on marketing
34:46 - The best advice Claudine has ever been given

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