If you've had a successful career and you're looking for the next chapter — have you ever thought about writing a book?

Jake Kelfer's first job out of college was with the Los Angeles Lakers, during Kobe Bryant's final season. At 22, sleeping on a friend's couch, he asked himself two questions: What do I know, and how can I help? The answer became Elevate Beyond, published when he was 23 — and the start of a trajectory that made him a four-time bestselling author.

In this conversation, Jake lays out the whole playbook: why you only need to be one or two steps ahead of your reader, the loose routine that replaced guru-style habit-stacking, the ROI trifecta of purpose, platform, and profit, the biggest mistake authors make (waiting until the book is done to talk about it), and Project Bestseller — the challenge to write and publish a book in under 90 days, documented daily on about an hour a day. He explains why he'd rather give his book away than sell it, what books actually earn versus what they open, and why human-generated, AI-assisted books — built on personality, experience, and expertise — will stand out in a flood of AI slop.

For leaders, coaches, and speakers carrying a message they've been meaning to put into a book — this one is your nudge.

Connect with Jake: https://www.linkedin.com/in/jakekelfer/

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