It might be easy to picture any kind of "Chief Officer" as a suit-wearing, desk-bound, sales-driven figure, more focussed on making money than building relationships. And that might be true in some instances, but it isn't for Joe Tromans.

Joe's approach at Worcestershire County Cricket Club has resulted in a 450% increase in partnership revenue in just three and a half years. What's his secret? It's something that can be applied to all businesses, big and small, not related to events or sport.

It's to get lots of small things consistently right, which sounds ludicrously simple, but really does make a massive difference. Listen to the episode to hear exactly how Joe's approach can benefit your business.

To find out more about Joe, visit his website: https://wccc.co.uk/

To find out more about Dandelion Video Production, visit ⁠⁠⁠⁠our website⁠⁠⁠⁠: https://www.dandelionvideo.co.uk

We’ve partnered with the Herefordshire and Worcestershire Chamber of Commerce to celebrate the diversity of jobs and careers that are available across the two counties. To find out more about the support they offer, from business development opportunities to day-to-day operational support, visit the Chamber's website https://hwchamber.co.uk

If you'd like to start your own podcast - whilst simultaneously supporting this one - you can sign up for Riverside with ⁠⁠⁠⁠our affiliate link⁠⁠⁠⁠: https://riverside.sjv.io/DW0q62