Paid Ads Can Stop Working Overnight. Here Is What to Own Instead.
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Paid Ads Can Stop Working Overnight. Here Is What to Own Instead.
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Wednesday, October 28, 2026. Paid advertising rents you customers. When the budget stops, the calls stop. This episode separates the customers you pay for from the customers you earn, and what to own so the second group keeps growing.
What to do: list where your last ten customers came from and mark each one paid or earned. Count how many came from reviews and referrals. Decide which source you own and which one you rent.
The prompt for this episode is called Paid Or Earned. Get it at DamonCharlesWilliams.com. Part 3 of 5 in the Google series. Check it yourself: support.google.com/business/answer/7091
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