How to Speak So Clients Actually Listen
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You can be brilliant at what you do and still lose clients because your message isn't landing. John Maybury shares how to find your authentic voice and make business conversations count.
John Maybury joins Anthony Dahya at the Franchise and Small Business Expo Podcast Bach to talk about authentic business communication. Growing up around broadcasters, John developed a stutter as a child, yet went on to build a career in radio, voice artistry, advertising and storytelling. Today he helps business owners and leaders share clear, confident messages.
We explore how defining your values and ideal audience can improve a pitch, a presentation or a sales conversation. John explains how to find your unique business story, why consistent networking and video help people get to know you, and how feedback helps build practical communication confidence.
IN THIS EPISODE
• A childhood stutter and a broadcasting career
• Why your message needs values and a real audience
• One story that helps customers remember you
• How to improve client conversations through feedback
• Making time for the business-development activities that work
• Using video, podcasting and speaking to grow your impact
LINKS & RESOURCES
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Key Takeaways
- Define your values before crafting a pitch or presentation.
- Know exactly which customers or clients you want to reach.
- Find one meaningful story that explains your business difference.
- Balance human storytelling with clear supporting information.
- Build confidence through regular conversations, video and speaking.
- Review your conversations and ask for constructive feedback.
- Invest time in the networking or content channels that work for you.
Chapters
- 00:04 Why good businesses struggle to be heard
- Childhood, broadcasters and a stutter
- Finding confidence and entering radio
- Turning communication struggles into coaching
- Working with founders and leaders
- Values and a clearly defined audience
- Finding a memorable business story
- Practising better sales and networking conversations
- What John's BNI activity taught him
- Using video, speaking and podcasts to build impact
- John's free assessment and resources
- Quickfire: success, identity and integrity
Links
John Maybury website and coaching: https://www.johnmaybury.com/home
John Maybury LinkedIn: https://www.linkedin.com/in/johnmaybury/
Champion Mindset Collective: https://championmindsetcollective.com
Anthony Dahya LinkedIn: https://www.linkedin.com/in/anthonydahya/
Be a guest: https://championmindsetcollective.com/be-a-guest
Connect with Anthony Dahya
- Champion Mindset Collective
- AI Workflows Agency
Be a Guest on the Show