In this episode of Spill the Ink, Michelle Calcote King sits down with John Harrison, Head of Research at ITR World Tax, to break down how the rankings and awards process actually works and why it matters for tax and legal marketers.

• What actually separates a tier one tax firm from a tier three firm (hint: it's not deal size)

• What ITR's submission process looks for and the two biggest mistakes firms make

• How much weight client interviews and market feedback carry versus the written submission

• Why ITR says its rankings aren't pay-to-play and what that actually means

• What firms new to ITR should expect in their first few years

John Harrison is the Head of Research for International Tax Review (ITR), part of Legal Benchmarking Group. He leads global research into tax and transfer pricing practices for law firms and professional services advisory firms. Before joining ITR, he worked as an awards research editor for Delinian.

• Check out ITR World Tax
• Follow ITR World Tax on LinkedIn
• Connect with John Harrison on LinkedIn
• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.