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The Last Human Marketer: Turning AI Into Stories that Win Customers

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The Last Human Marketer: Turning AI Into Stories that Win Customers

著者： Josh Porter
ナレーター： Brianna Vox
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When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to optimize the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code. Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customers voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.Part business parable and part marketing handbook, The Last Human Marketer follows Brookes struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth.©2026 Josh Porter (P)2026 Josh Porter
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