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EP 237: How To Hire a Marketing Agency for $20

Paying a marketing agency $1,000 a month—before you’ve spent a dollar on ads—can put serious pressure on your gym’s cash flow.

But what if you could use AI to handle much of that work for around $20 a month?

In this episode, Scott Carpenter and Andy Miller break down how they’re using AI to create ad copy and creative, build landing pages, support follow-up automations, and analyze campaign performance.

They share what worked, what didn’t, and why cheaper leads don’t necessarily mean better results. You’ll also hear why testing faster—and understanding what it actually costs to acquire a paying client—matters more than chasing a low cost per lead.

The $20 refers to the AI subscription discussed in this episode. Ad spend and any additional software are separate, and automation capabilities depend on your tools and integrations.

IN THIS EPISODE:

• When hiring a marketing agency makes financial sense

• Using Claude to develop ads tailored to your business and offer

• Conversion ads vs. Facebook’s native lead ads

• Why customer acquisition cost matters more than cost per lead

• Matching your offer to your advertising strategy

• Creating landing pages and CRM follow-up workflows with AI

• Using daily ad reports to guide your next move

• Keeping your ads, emails, and organic content consistent

CHAPTERS

00:00 How to hire a marketing agency for $20

01:35 When an agency makes financial sense

03:52 Moving beyond the AI executive assistant

05:51 Using AI to create and set up Meta ads

07:49 Lead ads vs. conversion ads

09:36 The metric that matters: customer acquisition cost

10:34 Choosing the right front-end offer

12:17 Landing pages and follow-up automations

15:59 Daily ad reports and faster adjustments

18:58 Connecting ads with organic content and emails

19:36 Get support inside The Profit Lifestyle

20:49 Connecting AI to Meta Ads Manager and your CRM

21:30 Mentorship options and how to reach out

You don’t need to figure out every tool on your own. Join the free community in THE PROFIT LIFESTYLE app, or reach out to explore working with Scott and Andy.

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