Summary

Every listing you take costs you at least 50 hours. Most take 100 to 150. If your seller process lives between your ears, something is going to fall through the cracks.

Last week we called checklists what they really are. They are promises you make to your clients, and proof that you kept them. This week we take that to the listing side. We walk the full seller journey, from the first conversation to the follow-up after closing, and we build it into Pillar 4 of Take Flight, Standard Operating Procedures.

What you will take away:

• The four stages of every listing: lead acquisition to signed agreement, listing launch to contract, contract to close, and post-closing
• Why your SOPs belong in your listing presentation, and how sellers who run their own businesses respond to a defined process
• The three Ps that have to go right: property, people, and price
• One clause to write into the listing agreement before a seller insists on starting high
• Why it is a listening presentation, not a listing presentation
• How to tell a true seller from an owner, using an honest conversation about opportunity cost
• The AI prompt that builds about 80% of your listing side SOP in one sitting

Overpriced listings cost you more than time. They cost you your reputation.

Get the prompt: Visit askjimmiller.com, join Take Flight Weekly, and ask for episode 344. We will send it straight to you.

Next week: the buyer side checklist.

Follow along on Instagram @askjimmiller.

Chapters

00:00 Introduction to the listing process and its importance
03:23 Four major phases of the listing lifecycle
07:15 Building your listing SOP and operational procedures
08:44 The three Ps for successful listings: property, people, price
11:36 Setting boundaries and qualifying leads effectively
14:49 Discussing opportunity cost and seller mindset
16:21 Time investment and listing success
17:50 The impact of pricing and overpricing on reputation
18:20 From listing to contract and post-closing follow-up
19:17 Using AI to create listing SOPs and operational checklists
21:14 Practical steps for building your listing process with AI
22:22 Team roles and task ownership in listing management
23:14 Encouragement to leverage AI tools for business growth
24:13 Closing remarks and upcoming topics