Alex Schutte is the SVP of Marketing at Hubstaff, a B2B SaaS platform for time tracking, workforce analytics, and productivity management. He leads a fully remote marketing team, focusing on demand generation, value-based advertising, and sustainable SaaS growth. With nearly 20 years of B2B marketing experience, Alex combines customer insights and performance data to sharpen acquisition strategies. Under his leadership, paid-attributed monthly recurring revenue from demos grew 71% year over year in 2025. His approach balances marketing technology with human creativity and collaboration.

More leads don't always translate into more revenue. Sustainable SaaS growth depends on attracting the right customers, improving retention, and maximizing marketing efficiency. So how can marketers use data to drive more profitable, long-term growth?

For Alex Schutte, a seasoned marketing leader, the answer lies in optimizing for customer value rather than conversion volume. By incorporating customer lifetime value, churn rates, team size, and geographic performance into paid advertising strategies, businesses can focus on attracting customers with stronger revenue potential. Alex also emphasizes the importance of connecting marketing with product development, using customer feedback, retention data, and product usage insights to identify opportunities for growth. Together, these strategies help SaaS companies improve acquisition efficiency, strengthen customer relationships, and build a more sustainable revenue engine.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Alex Schutte, SVP of Marketing at Hubstaff, to discuss building a data-driven SaaS marketing engine. Alex explores value-based paid acquisition, balancing product-led growth with sales-assisted strategies, and using customer insights to guide product development. He also shares how AI can streamline marketing workflows while preserving the human creativity and connection that drive meaningful engagement.