Founderflow vs Dealflow

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup investors spend their day looking for quality deals.

There are business plan competitions, demo days, and other formats where founders pitch.

Then there's warm introductions and referrals.

The quality of these deals tends to be higher.

Most investors don't take time to refer a low-quality deal.

Instead of looking for dealflow, search for founders

Look for successful founders and track their progress.

Here are several reasons to track founders:

They often know how to find good ideas for startups.

They know other founders who have found a good idea and are now raising funding.

They can help screen startups raising funding with more incisive questions.

They can help coach funded startups in the investors' portfolio.

They often know where to find quality deals.

They can make referrals to the ones that pass muster.

Build a network of experienced founders and check in with them often.

This is called Founderflow.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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