Beth McMahon’s leadership journey reflects a deep curiosity, a commitment to lifelong learning, and a passion for making a meaningful difference. Her career in association management has spanned healthcare, agriculture, environmental organizations, and hospitality, demonstrating the value of bringing fresh perspectives and best practices across industries.

A skilled advocate and collaborator, Beth understands that meaningful influence begins with listening, building consensus, and bringing people together around shared priorities. Her ability to work across industry associations and adjacent sectors has strengthened collective advocacy efforts and helped amplify the hospitality industry’s voice with government.

Beth also brings strong marketing instincts and an entrepreneurial mindset to leadership. Her vision to evolve the Hotel Association of Canada (HAC) into Hotels Canada reflects an appreciation for contemporary branding and the importance of a clear, compelling organizational identity. By connecting the rebrand to a new strategic plan, she helped position the association for its next chapter.

Central to Beth’s leadership philosophy is the belief that innovation must be purposeful, grounded in strategy, and focused on delivering value. Her approach to board governance, team empowerment, and organizational change illustrates how trust, curiosity, and thoughtful leadership can create lasting impact.