You made a lead magnet. You put it out there. And nothing happened. Before you scrap it and start over, there is a good chance the magnet was fine and it was sitting in the wrong channel, or you never decided what "working" looks like.

Adam Roach and Jess Webber are wrapping up the solar system model with the piece that connects everything: the orbit. You already have a Sun (your gravity), a Planet (your one offer), and Moons (your lead magnets). The question this conversation answers is how people actually find the Moon in the first place. Jess calls it an orbit check. Without it, you have a pile of disconnected stuff floating in space.

Adam brings the flow. He is the first to say he needs to see how things connect, and he walks through a simple mailbox story that makes the whole model click. A postcard shows up (the channel), the coupon on it (the lead magnet) sends his son to the oil change shop (the planet), and once the oil is changed, the upsells start. Air filter, transmission fluid, tire rotation. Jess brings the strategy: every channel needs its own entry point, every magnet should lead to the same planet, and a lead magnet only solves a micro problem, which means it only earns a micro amount of trust.

What you'll learn:

• Why every channel you use needs its own Moon, and what makes a lead magnet low friction with a quick win
• How channels run from ads (lowest trust) to keynote speaking (highest trust), and why that changes how fast people convert
• Why you can have one lead magnet or twenty, as long as they all lead to the same planet
• How having more than one magnet lets you A/B test which channel connects with your solution
• How the oil change postcard maps to channel, lead magnet, planet, and upsell
• Why you need to define what "working" means before you pick a channel
• What to do when your first channel does not work (spoiler: do not just repeat it)

The big idea:

A channel is how people meet you, and a lead magnet is how they decide whether to come closer. If you expect a cold ad to convert someone tomorrow, you are going to be disappointed. If you give away a lead magnet from the stage halfway through a keynote, that is a very different level of trust. Pick the channel that fits your people, give it a Moon, define working, and run the play.

Notable quote:

"Go define working and then pick the channel. Run the play and watch your solar system work." Adam Roach

Resources mentioned:

• Lead Magnets Made Simple class with Jess Webber: jesswebber.com/leadmagnets
• The I Love Coaching solar system page (all the series episodes plus a lead magnet Jess built as a live example): ilovecoachingco.com/solarsystem
• ILC community: ilovecoachingco.com
• Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
• YouTube: youtube.com/@ilovecoachingco
• See it in action: ilovecoachingco.com/solarsystem

JOIN THE COMMUNITY:

Ready to connect your offer, your lead magnet, and your channel into one clear orbit? See the full solar system series and the lead magnet Jess built as an example at ilovecoachingco.com/solarsystem, then come hang out with us at ilovecoachingco.com.