『FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media』のカバーアート

FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media

FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media

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10月19日まで。※適用条件あり
A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don’t actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a layer of verification unlike anything we’ve faced before. Also in this episode, crisis communication has long been housed in the PR or communications department. Should it be a governance responsibility of the C-suite? That’s the case made in a new report from the Chartered Institute of Public Relations and the Institute of Directors. In his Tech Report, Dan York covers an initiative to close the AI language gap, including video moves by YouTube and Bluesky, smart glasses, and enhancements to Threads’ podcast toolkit. Links from this episode: Chartered Institute of Public Relations and Institute of Directors publish Crisis Communication Handbook for BoardsExecutive Reputation: Priced, Prized and Easily LostKate Winick: This Is a Bad Brand ClapbackConverse Ad Sparks Controversy Over Racist ImageryVirtual Reality: The Widely Quoted Media Experts Who Are Not What They SeemQwoted Bans AI-Generated Expert Profiles as PR Spam Floods Reporters’ InboxesProminent Art Therapist Quoted by Vice, Forbes and Others Is AI-GeneratedThe Rise of Fake AI Experts: A Wake-Up Call for the CommunityThe Rise of the Fake Expert: How to Remain Authentic in an Inbox of Fakes Links from Dan York’s Tech Report: Closing AI’s Language Gap: Why the Internet Society Is Joining a Global CommitmentBluesky Now Lets You Upload 10-Minute-Long VideosWhat’s New at Made on YouTube 2026?New YouTube Live Tools for Fan Funding, Dubbing and MoreEverything Announced at Meta Connect 2026Snap Launches $2,195 Specs Smart GlassesThreads Expands Podcast Toolkit for Creators and Listeners The next monthly, long-form episode of FIR is tentatively scheduled to drop on Monday, October 26. We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients. Raw Transcript: Shel Holtz: Hi, everybody, and welcome to episode 529 of For Immediate Release. I’m Shel Holtz in Concord, California. Neville Hobson: And I’m Neville Hobson in Somerset in the UK. Shel Holtz: Neville, it is wonderful to be back together with you again. Neville Hobson: It’s been a bit of a strange few weeks because of some health issues I’m working through. They’ve affected my availability to record our midweek shows. I was particularly keen to make sure we could record the topics we’re discussing today. Hopefully, by the time our next monthly episode comes around, I’ll be close to normal again. Shel Holtz: My fingers are certainly crossed. To accommodate all of this, we’re recording a shortened version of our monthly episode: two topics plus Dan York’s report. We’ll also have a quick recap of the two episodes since our last monthly show. Neville Hobson: Episode 527 was a particularly interesting long-form show with six topics. Our lead story was about a senior manager who discovered that AI was rejecting job applications within seconds of their arrival. One reason was that applicants had graduated from college before 2010, even though the instruction was to surface candidates who displayed “youthful energy.” What’s worse, the talent acquisition manager saw no liability issue because AI had made the decision. If I recall correctly, she said, “We’re okay. We have no liability because the AI made the decision.” If it weren’t so serious, it would be hilarious. We also discussed an expert witness who used ChatGPT to prepare a report for a legal case. The prompts he used—not just the AI’s output—were uncovered during discovery and entered into evidence. You have to check these things. Then, in episode 528, we talked about fandom. We explored the differences among fans, audiences, and communities. A fan’s identity can become tied to a team, artist, product, or other object of passion. It’s no surprise that marketers want their brands to inspire that kind of excitement, but not everything has the potential to develop a fan base. We received a couple of comments about that episode. Shel Holtz: Brian Kilgore in Toronto wrote, “Good show. In my life, I’ve worn Roy Rogers, Gene Autry, and Hopalong Cassidy clothes, an MG T-shirt, and a sweatshirt I designed using ASCII code as the hook for CNCP telecommunications. One cap that I’ve lost says ‘Nikon Most Excellent.’” ...
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